Your website has now become the foundational piece for your ministry.  When trying to attract the key 40 and under, It is one of the first things that people will check to make sure they share your churches beliefs.  The cleaner and more professional your website looks, the better your ministry looks.

Search Engine Optimization is like a tune up for your car.  The best way to visualize how this works is changing the oil in your "car" (website) and doing maintenance to ensure that your "car" (last time we say that, promise) is running at its full capacity.